Luxury begins with human attention.

ABOUT The Pure Luxury Hotels

Claridge’s, The Connaught, The Berkeley, and The Emory — personally curated by Pure Luxury Hotels, with guaranteed best rates and VIP benefits only available here.

Our Origins

Pure Luxury Hotels builds on the heritage of Waldburg Travel & Consulting, founded in 2002 by Moritz Waldburg. 



His experience in Sales & Marketing for international luxury hotels and in developing a major European online travel platform led to the creation of a specialised independent agency in the ultra-luxury segment.
Over the years, the company evolved into a globally operating hotel-booking partner for celebrities, CEOs and publicly listed corporations. 



In 2011, Irmeli Hagl joined the agency, bringing additional senior experience from international 5-star hotels and a renowned luxury-hotel organisation.

Together, their combined expertise forms the foundation of Pure Luxury Hotels — a team deeply rooted in the world of luxury hospitality.

Trusted Partnerships Worldwide

Through decades of close collaboration with leading luxury-hotel organisations around the globe, we built trusted and loyal relationships.
 These partnerships allow us to offer benefits that are rarely available to individual travellers.


We are proud to pass these exclusive advantages on to you.

Official Partners:

View The Berkeley

A Human-First Philosophy

Our work has always been guided by personal contact, genuine expertise and discretion.



We do not rely on algorithms or automated systems.
 Instead, each client receives individual attention, thoughtful recommendations and the assurance of working with hospitality specialists who understand the nuances of every property.


This is why global travellers with high expectations continue to trust Pure Luxury Hotels.

Our Promise

Luxury is not defined by abundance, but by the right choices, thoughtfully curated.



With The Privée Collection, you gain access to privileged rates, meaningful benefits and a team that knows how to elevate every stay.

Frequently Asked Questions

Everything you need to know before sending your inquiry.

Is Room Concierge free to use?

Yes. There are no booking fees or commissions.

Is Room Concierge free to use?

Yes. There are no booking fees or commissions.

Is Room Concierge free to use?

Yes. There are no booking fees or commissions.

Is Room Concierge free to use?

Yes. There are no booking fees or commissions.

Four London Legends. One Effortless Way to Book

Enjoy best rates and complimentary privileges for your London stay.