Luxury begins with human attention.
ABOUT The Pure Luxury Hotels
Claridge’s, The Connaught, The Berkeley, and The Emory — personally curated by Pure Luxury Hotels, with guaranteed best rates and VIP benefits only available here.
Our Origins
His experience in Sales & Marketing for international luxury hotels and in developing a major European online travel platform led to the creation of a specialised independent agency in the ultra-luxury segment.
In 2011, Irmeli Hagl joined the agency, bringing additional senior experience from international 5-star hotels and a renowned luxury-hotel organisation.
Together, their combined expertise forms the foundation of Pure Luxury Hotels — a team deeply rooted in the world of luxury hospitality.
MORITZ WALDBURG
IRMELI HAGL
Trusted Partnerships Worldwide
Through decades of close collaboration with leading luxury-hotel organisations around the globe, we built trusted and loyal relationships.
These partnerships allow us to offer benefits that are rarely available to individual travellers.
We are proud to pass these exclusive advantages on to you.
Official Partners:
A Human-First Philosophy
Our work has always been guided by personal contact, genuine expertise and discretion.
We do not rely on algorithms or automated systems.
Instead, each client receives individual attention, thoughtful recommendations and the assurance of working with hospitality specialists who understand the nuances of every property.
This is why global travellers with high expectations continue to trust Pure Luxury Hotels.
Our Promise
Luxury is not defined by abundance, but by the right choices, thoughtfully curated.
With Pure Luxury Hotels, you gain access to privileged rates, meaningful benefits and a team that knows how to elevate every stay.
Frequently Asked Questions
Everything you need to know before sending your inquiry.
Yes. There are no booking fees, mark-ups, or commissions — our service is entirely complimentary.
They are often better. Through our preferred partnerships, we offer the same or lower rates, plus exclusive complimentary benefits you only get with us.
Simply complete our short inquiry form. A personal advisor will contact you to confirm availability and finalize your reservation directly with the hotel.
As a preferred partner of the Maybourne Group and other luxury brands, all bookings are finalized through our concierge team to ensure benefits are properly applied and your data remains secure.
Yes, but only directly to our concierge by phone who will also confirm your information or through a secure booking link once your reservation is confirmed. We never store payment information on our website.
Of course. Changes or cancellations follow the hotel’s own policies — and our team will assist you personally with every adjustment.
Yes. You can reach our concierge team directly Monday–Friday, 9 am – 7 pm (CET), or by appointment for urgent travel arrangements.
Yes. We handle VIP travel for executives, events, and families, ensuring personalized service and negotiated benefits for every stay.
Absolutely. While we specialize in Maybourne Hotels, we also arrange privileged bookings at leading hotels worldwide.
Four London Legends. One Effortless Way to Book
Enjoy best rates and complimentary privileges for your London stay.
